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Apple’s new iMac Campagin states that, “You can’t be too thin. Or too powerful.” The Alliance for Eating Disorders Awareness calls upon Apple to rethink their new media campaign. In society in which 7 -10 million Americans are struggling with eating disorders, and messages from the media are influential and they do make a difference, The Alliance questions, “Is Apple taking a revamping of the Duchess of Windsor’s adage a step to far?”

North Palm Beach, FL (PRWEB) August 20, 2007 – The Alliance for Eating Disorders Awareness reacted today to the new Apple Inc IMAC Campaign, “The new iMac. You can’t be too thin. Or too powerful.” The Alliance questions, “What kind of message is Apple sending our youth with an ad campaign of this nature?”

The truth is one CAN be too thin. According to the American Psychological Association, in the United States alone 7 -10 million individuals are struggling with eating disorders. Of that 10 to 20 percent of them will not survive their struggle. Eating disorders not only have extreme physical and mental repercussions - including the highest mortality rate among all psychological disorders but they also act as a barrier for personal growth, achievement, education, and success. We live in a society in which Messages from the media are influential and they do make a difference.

“As not only the Executive Director of The Alliance, but also a recovering anorectic and exercise bulimic, I must say that I find the new IMAC campaign troubling and extremely triggering,” said Johanna Kandel. “Apple’s revamping of the Duchess of Windsor’s adage draws a direct connection between being thin and being powerful. While this concept may work well from a technological perspective, it can become deadly in the eyes of an individual that is genetically predisposed to developing an eating disorder.”

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